APPROACH
Atmospheric, Timeless Imagery
For brands and artisans who value a humble, elegant simplistic approach to design.
Simple, Subtle, Beauty.
'Ma' (間) A Japanese word and the philosophical principle of minimalism.
A discrete term that celebrates, not things, but the empty space between them.
The 'ma' might be translated as 'emptiness' or 'pause' like the silence between the notes that make the music.
The presence of 'ma' dramatically influences the mood and tone of an artwork;
creating that sense of calm we all need.
When there is clutter even valuable things lose there value.
When there is too much, nothing stands out.